Moonlight Book Club

visual identity | february 2023

Moonlight Book Club is a relaxed and cozy book club for night owls and bookworms who gather once the sun goes down to discuss their passion for literature. There are elements of the logo that are inspired by the soft glow of the moon such as the round text, the warm yellow, and the simplicity of the logo, a nod to the solitude of the night. This logo also yearns for attention and action with the ‘Book Club’ font being reminiscent of neon signs and nightlife.

Spend your late nights at Moonlight Book Club, where words come alive.