Leave No Trace

visual identity | november 2020

As an avid hiker, I noticed that many people were spending more time in the great outdoors. It was amazing to see, but I also couldn’t help worrying about the land itself. Leave No Trace is an organization that encourages the Leave No Trace (LNT) principles that is meant to guide those visiting nature and also inspires a level of stewardship that is necessary to maintain the outdoors. I decided to give Leave No Trace a visual update to encourage awareness around these principles.